Tenacious Social Media: Winning the Race of Visibility
I have been working with my friend and co-author Aaron Eden writing a book about social media for Real Estate Agents. As I have been doing research for the book, interviewing former and curret agents, I have picked up a few pointers I would like to share.
A quick preface. These are things I think I need to learn the most, and that is why they were such a revelation to me. I think I am able to learn the things I am ready to learn in that moment, but by tenaciously going after improvement, you can be ready to learn what you need to know, when you need to know it. Enough meta, on with the show :)
Be Consistent
I am not sure how many abandoded blogs there are out there, but I have started and stopped my fair share. If you want to use social media to get business done, it would be nice to know exactly the right place to start, but starting somewhere is better than not starting at all. It takes a while to learn the ins and outs of social media, and being consistent with a platform to make an educated judgment about it can help you to finally shine when you do find that niche that fits both your personality, and your goals.
As I talked with real estate agents that started blogging back in 06' and 07', they felt like they were alone, and the only ones doing it, but have since seen how greatly that early activity paid off. I think investing lots of time in an activity like social media is a risk, but it can often pay off in the form of new clients, closed deals, and great relationships.
Be You, Online
Do you like underwater basket weaving? Put it out there. Aaron and I are talking about putting this example in the book, just for kicks, but it comes back to being real online, and letting people connect with you. If you think writing a blog about basket weaving by a real estate agent, think again. Your attention to detail on baskets directly relates to the closing paperwork on a house, it demonstrates your attention to detail (as long as the pictures of the baskets look nice!).
I was watching the movie Donnie Darko while house sitting the other day (promise, I get back to the point in a sec), and at the end of the movie, the lead girl waves at Donnie's mom. It really made me think about the power of that simple, brief, connection those two ladies had. They did not know each other, and Donnie had just passed away, yet the girl waved at mom. I felt like the girl broke down the walls in mom, and made a brief personal connection.
By participating in social media, you are inviting people into your life (on some level), to participate, comment, or join with you in your efforts. When you let them in (appropriately), it builds trust, and a real connection, even if it is digital. My challenge to you, put yourself out there, test the waters, and see what happens (and learn quickly from your mistakes as you go).
Winning the Race of Visibilty
Aha, I am coming around to the title of the post. You win, when you are visible to the people that like and trust you, they have the money to buy what you are selling, and it is the right timing for them and you. If you are visible yet crass, other crass people may like you, but you are probably alienating a whole bunch of other people out there.
The Right Kind of Visibility
I have seen corporations that have put out a certain image, both in social media, and typical marketing, and fail. The marketing department feels like it is in another city, totaly disenfranchised from the pepole "doing the work". Companies and people that win, are those that figure out who they are now, who they want to be, and effectively communicate that to their customers and potential customers.
I don't like this blog for comments, but I would love for you to jump through the firey hoops and across the hot coals to let me know what you think, and what has worked for you.


